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EasyCep / Brand Positioning & Visual Identity

Multiple Owners
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refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design


Check out EasyCep, the Turkish tech wizards with a knack for selling cheap, fixed-up gadgets. 
They got all clever with their name, mashing up "easy" and the Turkish word ''cep'' for "pocket." Smart move, right? Their logo's like a cheat sheet, telling you why buying 
refurbished is the cool, Earth-loving choice.

But hold up, it wasn't all sunshine and rainbows for EasyCep at first. Turns out, their old-school vibe wasn't vibing with the cool kids - Gen Z. So, we -the ZT-1 Projects team- decided to drop the serious act and hop on the meme train. Boom! Suddenly, there's this laugh-out-loud video campaign that actually speaks Gen Z's language. EasyCep went from zero to hero on social media, showing that being real and funny beats fancy ads any day. Who knew saving the planet could be so hilarious? EasyCep did.



refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
refurbished phone tech Advertising visual identity marketing brand identity campaign Socialmedia design
EasyCep / Brand Positioning & Visual Identity
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